The Fine Print
Privacy Policy
Effective 19 February 2026
Nurtured Numbers, LLC (“us,” “we,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Information we collect
We may collect information about you in a variety of ways, including:
- Personal data: Name, email address, mailing address, phone number, and payment information when you make a purchase.
- Baby data: Data you provide from baby tracking apps, including sleep logs, feeding schedules, growth measurements, and milestones.
- Photos: Images you upload for inclusion in your photo books.
- Usage data: Information about how you use our website and services.
Cookies and tracking technologies
We use cookies and similar tracking technologies to improve your experience, analyze website usage, and measure the effectiveness of our marketing. Specifically, we use:
- Google Analytics (GA4): To collect pseudonymous usage data such as page views, session duration, and user flow, helping us improve our website.
- Meta Pixel: To measure the effectiveness of our advertising campaigns on Meta platforms (Facebook and Instagram) and to serve relevant ads.
- Klaviyo: To track email engagement and website behavior for the purpose of sending you relevant email marketing communications (with your consent).
You can manage your cookie preferences through your browser settings. Disabling cookies may affect certain features of our website.
SMS marketing
If you opt-in to receive SMS or text messages from Nurtured Numbers, we may send you marketing messages, order updates, promotional offers, and cart reminders. By providing your phone number and opting in, you consent to receive recurring automated marketing and transactional text messages from Nurtured Numbers at the phone number provided.
- Message frequency varies.
- Message and data rates may apply.
- You can opt out at any time by replying STOP to any message.
- For help, reply HELP or contact us at admin@yournurturednumbers.com.
Your consent to receive SMS messages is not a condition of any purchase.
SMS abandoned cart
Nurtured Numbers LLC website uses cookies to help keep track of items you put in your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.
Third-party data sharing & SMS opt-in data
We may share certain information with third parties as described in the “Disclosure of your information” section below. However, the above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
How we use your information
We use the information we collect to:
- Process and fulfill your orders
- Create your personalized photo books
- Communicate with you about your order
- Send you marketing communications (with your consent)
- Improve our website and services
- Measure advertising effectiveness
- Comply with legal obligations
Disclosure of your information
We may share your information with the following categories of third parties:
- Payment processing: Stripe processes your payment information securely. We do not store your full credit card details.
- Printing and fulfillment: Our print partners in the United States and United Kingdom produce and ship your books. They receive only the information necessary to fulfill your order.
- Email marketing: Klaviyo stores your email address and engagement data to send marketing communications you have opted into.
- Analytics providers: Google and Meta receive pseudonymous usage and advertising data as described in the Cookies section above.
- Legal requirements: When required by law or to protect our rights.
Data security
We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet is 100% secure.
Your child’s information
Our whole service exists to turn the data you tracked about your baby into a keepsake. We treat that information with the care it deserves:
- All baby data (sleep logs, feeding schedules, diaper logs, growth measurements, milestones) and all photos are submitted by parents or legal guardians, on behalf of their children.
- Your child's data and photos are used solely to design and print your book and to support your order (for example, a reprint). They are never used for advertising, never sold, and never shared except with the print partner producing your book.
We do not knowingly collect personal information directly from children, and our website and services are intended for adults aged 18 and over.
If you believe a child has provided us personal information directly, contact us at admin@yournurturednumbers.com and we will promptly remove it.
No AI training, ever
Your photos and your baby's data are never used to train artificial intelligence or machine learning models, and never used for any purpose beyond creating your book and supporting your order, unless you give us separate, explicit permission (for example, if you choose to share your book with us for our website or social media).
Your rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request that we correct inaccurate or incomplete data.
- Deletion: Request that we delete your personal data.
- Data portability: Request a copy of your data in a portable format.
- Right to object: Object to certain processing of your personal data, including direct marketing.
- Withdraw consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us at admin@yournurturednumbers.com. We will respond to your request within 30 days.
International data transfers and UK customers
Your information is processed in the United States, where we are located. If you are in the United Kingdom or the European Economic Area, we protect your data in transit and at rest and apply appropriate safeguards recognized under UK and EU law when transferring it internationally.
For UK and EU customers, our lawful bases are: performance of a contract (creating, printing, and shipping your book and managing your account and order), your consent (marketing communications, and cookies used for analytics and advertising), and our legitimate interests (protecting our services against fraud and abuse). Because the tracking data you upload about your baby relates to health, we process it only with your explicit consent, which you give when you upload it to create your book. You can withdraw that consent at any time by contacting us, and we will delete the data.
If you are in the UK, you also have the right to lodge a complaint with the Information Commissioner's Office. If you are in the EEA, you may complain to your local data protection authority. We would ask that you contact us first so we can try to resolve your concern directly.
Data retention
We keep your uploaded data and photos in our secure storage for as long as your book remains in the My Projects section of your account, so you can reorder or reprint the same book at any time. If you delete a book from My Projects, the photos and data associated with it are deleted with it. We retain basic order and transaction records (such as receipts) for as long as the law requires, for example for tax and accounting purposes.
Changes to this policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page.
Contact us
If you have questions about this Privacy Policy or want to exercise any of your rights, contact us at admin@yournurturednumbers.com or by mail at Nurtured Numbers LLC, PO Box 24, Harrisburg, SD 57032, United States. Nurtured Numbers LLC is the data controller for the information described in this policy, and we are located in the United States.